The searches and pages that bring people to you
Search performance
See the searches and pages bringing visitors to your website.
- Before you start
- Needs Google connected. Connect Google Search Console.
Search performance
See how people find your website on Google.
Connect Google Search Console, Google's free search reporting service. See how often your pages appear, how often people click, and which searches bring them to you.
Tools on this page (4)
Each tool, and what it does.
Google's report for one page
Google page check
See whether Google has included a page in its search index, the list of pages it can show in search results.
- Before you start
- Needs Google connected. Connect Google Search Console.
Pages and search terms worth a closer look
Search opportunities
Find pages worth reviewing based on how often people see and click them in Google.
- Before you start
- Needs a paid plan. Needs Google connected. Search data and a completed scan.
Reasons to review a page's search title
Page title review
Use your page check and Google results to decide whether a page's search title needs a closer look.
- Before you start
- Needs Google connected. Requires Search Console data and a completed page check; titles are not rewritten automatically.
Opening a tool takes you to your account, after signing in if you are not already. Free to start, and a tool that needs a connection tells you before you set it up.
How it works (3)
Measure. Investigate. Stay honest.
Measure
Read your website's Google search results.
- Clicks, appearances in search, click rate, and average ranking
- Your most visited pages and common search terms
- The selected website and data update status
Investigate
Find pages that people see but rarely click.
- Pages whose search ranking may be worth reviewing
- Pages with a low share of search appearances becoming clicks
- Search interest rising or falling over time
Stay honest
See where each number came from.
- A source shown for each measurement
- Explanations of how results are compared
- No made-up keyword, competitor, or sales figures
- 01
Search Console results cover the website and dates you select.
- 02
Click-through rate (CTR) is the share of search appearances that lead to a click. It and average ranking summarize many searches, so individual results vary.
- 03
We use your Search Console data. We do not collect Google result pages or fill missing data with market estimates.
Related pages (3)
Keep going.
Where does the search data come from?
From the website you select when connecting Google Search Console.
Does it show how many people search for any keyword?
No. It shows searches recorded for your website in Search Console. It does not provide market-wide search counts or keyword difficulty scores.
Why show Google results next to a website scan?
It helps you spot website problems on pages that people already find in search, so you have more information when choosing what to fix.
Find the pages people are searching for.
Scan your website, connect Search Console, and review your pages alongside their Google search results.