Website healthStart here
Website health check
Check how easily search engines can read your pages
Find broken links, missing page details, and problems that make your site harder to find.
Setup: Start with a website scan
Your website, working better
The right tool for your next step.
Find a problem, understand your visitors, or follow your progress. Everything is organized around what you want to do.
22 tools to explore
Everyday essentials
A useful starting point: check your site, understand search, choose a next step, and keep watch.
Search & trafficStart here
Search performance
Google Search Console
See the searches and pages bringing visitors to your website.
Setup: Connect Google Search Console
Plans & fixesStart here
Your next steps
Your suggested fixes in one list
Start with an ordered plan that explains what matters and why.
Setup: Available fixes depend on your plan
MonitoringStart here
Automatic checkups
Scheduled website checks
Choose when to scan again so new issues do not go unnoticed.
Setup: Schedule within your plan allowance
Available connections Google Search Console and Google Analytics can both be connected from your workspace. Other tools need the page data, connections, and plan access described on each card.
Improve your website
Find problems and make important pages easier to reach.
Website health
Website scanner
Scan public pages and links
Explore your pages and links with a scan size you choose.
Setup: Choose how many pages to check
Website health
Page connections
Links between pages on your website
Spot important pages that are buried or disconnected from the rest of your website.
Setup: Requires a completed scan
Website health
Page speed & experience
Google's measures of page speed and stability
See how quickly pages load and respond, and whether content jumps around, using available measurements.
Setup: Requires page speed measurements
Website healthAdvanced
Google page check
Google's report for one page
See whether Google has included a page in its search index, the list of pages it can show in search results.
Setup: Connect Google Search Console
Understand your traffic
See how people find you and what they do next.
Search & traffic
Visitors & website activity
Google Analytics 4
See where visitors come from, which pages they arrive on, and the actions they take.
Setup: Choose your website in Google Analytics
Search & traffic
Search opportunities
Pages and search terms worth a closer look
Find pages worth reviewing based on how often people see and click them in Google.
Setup: Search data and a completed scan
Search & trafficAdvanced
Page title review
Reasons to review a page's search title
Use your page check and Google results to decide whether a page's search title needs a closer look.
Setup: Requires Search Console data and a completed page check; titles are not rewritten automatically
Search & trafficAdvanced
Choose business goals
Choose which Google Analytics actions count toward goals
Choose which recorded visitor actions count as enquiries, purchases, or other useful goals.
Setup: Connect Analytics and choose which actions count as goals
Search & trafficAdvanced
Business impact estimates
Possible results from unpaid search visits
Explore possible results using your own assumptions. See what each estimate depends on.
Setup: Estimates need your inputs; results are not guaranteed
Search & trafficAdvanced
Recorded business outcomes
The records behind your business results
Review recorded actions, where the records came from, and what they can tell you about a sale or enquiry.
Setup: Set up business goals and collect action records first
Plan and review fixes
Choose your next step and stay in control of changes.
Plans & fixes
Fix details
Suggested fixes and the pages they affect
Review each problem, the pages it affects, and why the fix was suggested.
Setup: Requires a completed website report
Plans & fixes
Review website changes
Preview and approve supported changes
Review a supported change, check its preview, and approve the required steps before it is published.
Setup: Requires a supported website connection and the right account permissions
Plans & fixesAdvanced
Page details in one place
Page checks from several sources in one view
Review page speed, Google's search index status, and available server request records for the same page.
Setup: Results depend on the services you connect
Keep track of progress
Check regularly and see what changed.
Monitoring
Your first website check
Compare later checks with your starting point
Keep your starting point in view when reviewing the work ahead.
Setup: Requires a saved first check
Monitoring
History & comparisons
Your previous website checks
Compare saved scans to see new issues, resolved problems, and changes in your site.
Setup: Compare completed scans
MonitoringAdvanced
Cloudflare connection
How Cloudflare delivers your website pages
See available records of how Cloudflare delivers pages to visitors.
Setup: Requires a supported Cloudflare connection
MonitoringAdvanced
Search-engine visits
Website request records
Review available website request records to see when search engines visit your pages.
Setup: Requires supported website request records and technical setup
MonitoringAdvanced
Send business events automatically
A supported service sends action records to your account
Set up a supported service to send records of actions, such as purchases, to your account.
Setup: Requires technical setup; confirming the sender does not prove search improvements caused a result
Sign in and add a website to open its tools. Each tool explains which connections, setup steps, or plan access it needs.