Website healthStart here
Website health report
See how easily search engines can read your pages
Find broken links, missing page details, and problems that make your site harder to find.
All tools
The right tool for your next step.
Find a problem, understand your visitors, or follow your progress.
24 tools to explore
Start here
The four tools most people use first.
Search & trafficStart here
Search performance
The searches and pages that bring people to you
See the searches and pages bringing visitors to your website.
Plans & fixesStart here
What to do next
Your fixes in one list, most important first
Start with an ordered plan that explains what matters and why.
MonitoringStart here
Automatic scans
Scheduled website scans
Choose when to scan again so new issues do not go unnoticed.
Improve your website
Find problems and make important pages easier to reach.
Website health
Website scanner
Scan public pages and links
Explore your pages and links with a scan size you choose.
Website health
Page connections
Links between pages on your website
Spot important pages that are buried or disconnected from the rest of your website.
Website health
Page speed & experience
Google's measures of page speed and stability
See how quickly pages load and respond, and whether content jumps around, using available measurements.
Website healthAdvanced
Google page check
Google's report for one page
See whether Google has included a page in its search index, the list of pages it can show in search results.
Website healthAdvanced
Preferred address review
Whether a page's canonical link needs a closer look
Weigh a page's preferred address against your scan and Google's page check, and see what disagrees with it.
Website healthAdvanced
Links to this page
Whether a page’s links need a closer look
See how your website links to one page and where that page links, and what in the scan disagrees with it.
Website healthAdvanced
Keep, improve or merge
Whether a page should be kept, improved, merged or retired
Weigh one page’s text, its twins and its search evidence to see whether it should stay as it is, be improved, be merged with another page or be retired.
Understand your traffic
See how people find you and what they do next.
Search & traffic
Visitors & website activity
Where your visitors come from and what they do
See where visitors come from, which pages they arrive on, and the actions they take.
Search & trafficNeeds a paid plan
Search opportunities
Pages and search terms worth a closer look
Find pages worth reviewing based on how often people see and click them in Google.
Search & trafficAdvanced
Page title review
Reasons to review a page's search title
Use your page check and Google results to decide whether a page's search title needs a closer look.
Search & trafficAdvanced
Choose business goals
Choose which Google Analytics actions count toward goals
Choose which recorded visitor actions count as enquiries, purchases, or other useful goals.
Search & trafficAdvanced
Business impact estimates
Possible results from unpaid search visits
Explore possible results using your own assumptions. See what each estimate depends on.
Search & trafficAdvanced
Recorded business outcomes
The records behind your business results
Review recorded actions, where the records came from, and what they can tell you about a sale or enquiry.
Plan and review fixes
Choose your next step and stay in control of changes.
Plans & fixesNeeds a paid plan
Fixes
Approve a fix and publish it to your website
Review each fix and the pages it affects, check its preview, and approve it before it is published.
Plans & fixesAdvancedNeeds a paid plan
Page details in one place
Page checks from several sources in one view
Review page speed, Google's search index status, and available server request records for the same page.
Keep track of progress
Scan regularly and see what changed.
Monitoring
Your first website scan
Compare later scans with your starting point
Keep your starting point in view when reviewing the work ahead.
Monitoring
History & comparisons
Your previous website scans
Compare saved scans to see new issues, resolved problems, and changes in your site.
MonitoringAdvanced
Cloudflare connection
How Cloudflare delivers your website pages
See available records of how Cloudflare delivers pages to visitors.
MonitoringAdvanced
Search-engine visits
Website request records
Review available website request records to see when search engines visit your pages.
MonitoringAdvanced
Send business events automatically
A supported service sends action records to your account
Set up a supported service to send records of actions, such as purchases, to your account.