Where your visitors come from and what they do
Visitors & website activity
See where visitors come from, which pages they arrive on, and the actions they take.
- Before you start
- Needs Google connected. Choose your website in Google Analytics.
Visitors & website activity
Understand what happens after someone finds you.
Connect Google Analytics to see where visitors come from and which actions they take, such as submitting a form or making a purchase.
Tools on this page (4)
Each tool, and what it does.
Choose which Google Analytics actions count toward goals
Choose business goals
Choose which recorded visitor actions count as enquiries, purchases, or other useful goals.
- Before you start
- Needs Google connected. Connect Analytics and choose which actions count as goals.
Possible results from unpaid search visits
Business impact estimates
Explore possible results using your own assumptions. See what each estimate depends on.
- Before you start
- Estimates need your inputs; results are not guaranteed.
The records behind your business results
Recorded business outcomes
Review recorded actions, where the records came from, and what they can tell you about a sale or enquiry.
- Before you start
- Needs Google connected. Set up business goals and collect action records first.
Opening a tool takes you to your account, after signing in if you are not already. Free to start, and a tool that needs a connection tells you before you set it up.
How it works (3)
How it works.
Step 1
Connect your website in Google Analytics
- Your chosen website
- Visible connection status
- Dates successfully loaded
Step 2
Choose the actions that matter
- Where visitors come from and the first pages they visit
- Actions already recorded in Analytics
- Goals you choose and review
Step 3
Put outcomes in context
- Source labels on data
- The assumptions behind estimates
- Limits on linking a result to a source
- 01
Connecting Analytics requires read-only access to your website's Analytics property and a completed data update.
- 02
Marking an action as a goal does not prove it was a useful enquiry, a completed sale, or a result of search improvements.
- 03
Business estimates explore possible results. They do not promise sales.
Related pages (3)
Keep going.
Is Analytics the same as Search Console?
Search Console shows how people find you in Google Search. Analytics describes visits and recorded actions on your website. You can connect each separately.
Do I need Analytics to check my website?
No. Start with a website scan. You can connect Analytics later for visitor and activity data.
Does this prove a repair generated revenue?
No. A recorded purchase does not by itself prove that a website fix caused it. The results explain what was recorded and what is only estimated.
Choose your next step.
Start with a free website scan or sign in to use your website tools.