The problem
Search clicks, website visits, and business results answer different questions. Looking at them in separate places makes it easy to miss the context.
Visitors & website activity
Connect Google Analytics to see where visitors come from and which actions they take, such as submitting a form or making a purchase.
Search clicks, website visits, and business results answer different questions. Looking at them in separate places makes it easy to miss the context.
Visits and recorded visitor actions alongside your website report, with estimates clearly labeled.
How it works
See what to expect, what you can learn, and how to use the results for your website.
Step 1
Allow read-only access to Google Analytics and select your website. In Google, this is called a property. Check which dates have loaded.
Step 2
Choose which recorded actions, called key events in Google Analytics, represent enquiries, purchases, or other goals. Check what each event actually records before treating it as a business result.
Step 3
Review recorded actions and any optional estimates. Keep actual results separate from what might happen.
Trust is part of the product
See what you need, what the results can tell you, and where more information is needed. Measurements and estimates stay clearly labeled, and website changes need your approval.
See how scoring works →Connecting Analytics requires read-only access to your website's Analytics property and a completed data update.
Marking an action as a goal does not prove it was a useful enquiry, a completed sale, or a result of search improvements.
Business estimates explore possible results. They do not promise sales.
Straight answers
A little context makes it easier to get started.
Contact support →Search Console shows how people find you in Google Search. Analytics describes visits and recorded actions on your website. You can connect each separately.
No. Start with a website check. You can connect Analytics later for visitor and activity data.
No. A recorded purchase does not by itself prove that a website fix caused it. The results explain what was recorded and what is only estimated.
Start with your website
Start with a free website check or sign in to use your website tools.